Purpose: The purpose of this ad is clear. To deter people from smoking. With the minium text, it shows that they dont need to tell people that smoking is bad, because people already know this. However, the text offers a different side to stop smoking ads. It uses to word cancer to strengthen the meaning.
Audience: The audience to of is ad is everyone and anyone. People all over the world and of all ages smoke.
Genre: This is a stop smoking ad. But this one is different from the other ones. The one sentence says all they need to express the seriousness of smoking.
Tone: Im not sure of what the tone would be, but if I were to take a guess. It would be friendly because of the orange background, but almost serious because of the text.
How do you know this is an anti-smoking ad? What do you think the ad means when it describes cancer as a way to make a living?
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